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From The Blog
Expert advice from our busy bees!
In yesterday’s blog, I talked about market disruption but what I was really driving at was market innovation. Market innovation is the process where you offer something to an existing market that is adds an extra layer of value to those products or services that are currently being offered. Some recent examples have been Uber, Just Eat and Deliveroo, where they have found a different way of approaching an existing market. Each of those have appealed to the consumer ...